GoFar is a small, yet mighty, Maryland-based company, with a goal to save Earth, while promoting personal connections and fun.
Earth: A high amount of vehicles, clogging roads, cause pollution and traffic jams. Pollution makes drivers sickly, while traffic jams makes them angry. The cost of gas and tolls don't help either.
But wait a second, hold on, all these moving cars contain around 37 million empty seats. What happens when empty seats are filled? Pollution and traffic jams lessen, which results in healthy, happy, better-looking people, who have more money in their pockets.
Personal connections: By nature, humans are social. In a moving vehicle, with one driver, the probability of making a personal connection is near zero. If a driver populates his/her available seats with riders, the probability increases dramatically. It's simple arithmetic A-B-C.